This compelling story unfolds in a Philadelphia suburb not far from Exit 4 on the Jersey Turnpike. Having had a vision of a better Selling Universe, where no Objection is left unturned and no Sales Trap is seen coming, Tom Sales (Paul Szklarski) makes the life-changing decision to start a family business of expert sales trainers, including daughter Betsy (Stephanie Szklarski).
Resolutions – Episode 13
It’s a new year bearing a full list of new promises that we make to ourselves. 92% of the resolutions made on January 1st will be forgotten by February 1st. Howard and Sandy discuss how to support your marketing resolutions, with marketing habits.
Feeling-O-Meter – Episode 12
In honor of the Thanksgiving season, we’re talking about ways that businesses thank their clients. We’ve taken the liberty of creating a gauge using a scale from 1 to 11 for assessing your “Thank You” systems. Where do YOU measure up?
MiFi Fanboy – Episode 11
What the hell is a “MiFi,” you say? Sandy wondered that too until Howard showed her the product, raved about why he liked it and then painted a specific verbal picture as to how she might use it in her own world. Kind of like an unpaid evangelist, or a fanboy.
Hospice, Pit Bulls and Boob Sweat – Episode 10
“One of these things is not like the other ones, one of these things just doesn’t belong. Can you guess which thing is not like the other ones…before I finish my song?” (Special Guest, Christine Zajac.)
A Place to be Paranoid – Episode 9
Are you worried about random stalkers? What would it take to get you to publish your location? Now, you can use Facebook, Foursquare or one of the many other location based social networks to prove to people that you and your friend(s) do more than sit on your couch and watch Dancing with the Stars.
How Much Is A Friend Worth? – Episode 8
Proposal Submitted by “Market My Business, LLC” — Payee agrees to render an annual deposit of no less than three dollars and sixty cents ($3.60) for each FRIEND which The Universe generates.
It’s Not About the Math…Or Is It? – Episode 7
Know anyone with a tendency to look at networking from a have-to-leave-with-15-business-cards sort of way? Or better yet, someone that gives you a 2-minute qualification period before they consider you a non-prospect and moves on? Let’s call this The Old Math.
Does Anyone Hang Out on LinkedIn Anymore? – Episode 6
Compared to the other major social media players, is LinkedIn a no fun zone? Perhaps the attempt to “out Facebook, Facebook” could be the ultimate demise to this business network platform.
Trolls Under My Bridge – Episode 5
Trip. Trap. Trip. Trap. “Who’s that Trip-Trapping over my bridge?!” says the ugly troll. “It is I, Little Billy Goat Marketer…”
Resident…or Current Resident – Episode 4
In the absence of any better marketing ideas, and because I care so little about your time, I’m sending you this very general direct mail piece that isn’t properly addressed to you and that includes plastic, cellophane and a silicone glue backing that won’t play well with your shredder, but will play into your general paranoia about personal privacy.
Wasting Time on the Interwebs – Episode 3
Twitter Hangover: n./ The acknowledgment of lost time while being engaged in Tweeting & Twitter-surfing for longer than anticipated.
Facebook (Lacking) Etiquette – Episode 2
Questions like “How do I know you” and “Why should we connect” are commonplace in the social media world. But how much information is TOO much?