Feeling-O-Meter – Episode 12

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In honor of the Thanksgiving season, we’re talking about ways that businesses thank their clients. We’ve taken the liberty of creating a gauge using a scale from 1 to 11 for assessing your “Thank You” systems. Where do YOU measure up?

Less than Zero – The Sales Pitch

Example: Saying thanks by offering a $50 OFF coupon on the next $200 order they place. “Thank you, now please buy more stuff.”

0 to 3 – Notable Effort, Nothing Special

Examples:

• Sending a non-denominational card at the holiday that covers X-mas, Hannukah, Kwanza and the Chinese New Year all in one shot…just in case.
• Have it signed by an electronic service that computerizes your signature.

4 to 7 – Establishing Character & Intention

Examples:

• Differentiate your “Thank You Moment” by focusing on a customer-specific anniversary.
• Giving a gift of something that matters to the client rather than to you.

8 to 11 – Be the Hero

Examples:

• Don’t wait for a holiday. Exercise “Random Acts of Kindness” and expect nothing in return.
• Do work, fulfill an order or fix something that’s broken for no cost – send no bill.
• Send Bobby McFerrin with a singing telegram.

Now you know what we’re thinking when we get your electronically signed “Season’s Greetings” card, complete with Brush Script font in gold foil and all! But ultimately, it’s the thought that counts.

Happy Thanksgiving to you and yours. Gobble-Gobble!