Sales Trap? – Episode 14

Death of a Sales Trap

Now Playing at the Incubator Theatre
On Broadway and Technology

Cast & Characters in Order of Appearance

Narrator — GPS Lady
Tom Sales — Paul Szklarski
Betsy Sales — Stephanie Szklarski
Ann Tithesis — Sandy Spadaro
Trap Wizard — Howard Yermish
The Selling Universe — Sandler Training/Rhine Associates

Synopsis

This compelling story unfolds in a Philadelphia suburb not far from Exit 4 on the Jersey Turnpike. Having had a vision of a better Selling Universe, where no Objection is left unturned and no Sales Trap is seen coming, Tom Sales (Paul Szklarski) makes the life-changing decision to start a family business of expert sales trainers, including daughter Betsy (Stephanie Szklarski). Years later, his dream has come to fruition. Droves of corporate and small business sales teams are trained to match & mirror, qualify prospects and deliver seamless presentations, ultimately leading to … making the sale.

Joined by supporting characters, Ann Tithesis and the Trap Wizard, Tom and Betsy’s conviction remains tried and tested, despite the grueling jokes and innuendos about sales people. The Sales Trap is proven to be a myth and the dark fear of salespersons no longer exists in The Selling Universe.

Scene Highlights

Act One: “The problem with ‘people’ people is that if you don’t buy from them, they get their feelings hurt. They think that you don’t like them anymore.”

Act Two: “If you sound like a salesperson, you’ll be treated like a salesperson. If you want to have a real conversation…you have to do the work of making them like you and you have to genuinely like them.”

Act Three: “You could literally hold up a card that says ‘I’m doing it to you’ and you still won’t see it.”

Act Four: “There are really very few things that if you did it wrong, you would kill a sale. You didn’t have it anyway, so it doesn’t matter.”

Act Five: “So we went very meta there… I asked you a question and that question in itself was a trap!”


An official apology from the management: Episode 14 experienced a traffic delay, causing the overall trip to be four minutes longer than the prescribed ten minutes. Consider it bonus time.

Resolutions – Episode 13

It’s a new year bearing a full list of new promises that we make to ourselves. 92% of the resolutions made on January 1st will be forgotten by February 1st. Howard and Sandy discuss how to support your marketing resolutions, with marketing habits.

Feeling-O-Meter – Episode 12

In honor of the Thanksgiving season, we’re talking about ways that businesses thank their clients. We’ve taken the liberty of creating a gauge using a scale from 1 to 11 for assessing your “Thank You” systems. Where do YOU measure up?

MiFi Fanboy – Episode 11

What the hell is a “MiFi,” you say? Sandy wondered that too until Howard showed her the product, raved about why he liked it and then painted a specific verbal picture as to how she might use it in her own world. Kind of like an unpaid evangelist, or a fanboy.

Hospice, Pit Bulls and Boob Sweat – Episode 10

“One of these things is not like the other ones, one of these things just doesn’t belong. Can you guess which thing is not like the other ones…before I finish my song?” (Special Guest, Christine Zajac.)

Alternate Universe

In an alternate universe, Sandy and I would record our episodes live, in front of an audience. So for a brief moment at PodCamp Philly 2010, we lived in that alternate universe and did a live version of “Episode 9: A Place to be Paranoid.”

A Place to be Paranoid – Episode 9

Are you worried about random stalkers? What would it take to get you to publish your location? Now, you can use Facebook, Foursquare or one of the many other location based social networks to prove to people that you and your friend(s) do more than sit on your couch and watch Dancing with the Stars.

10 Minutes at Exit 4 - Sandy Spadaro and Howard Yermish
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